Aaron Marin CV

HELLO

My name is Aarón

And for the last four years, I have been dedicated to digital marketing. I define myself as a committed, passionate person with a strong work ethic and total geographical availability.

Throughout my career, I have worked with multiple companies from different sectors, helping them achieve their goals in positioning, website development, and paid campaigns.

My passion for digital marketing has led me to take on tasks such as web development, SEO positioning, and the creation and management of paid campaigns on Meta and Google. I have even had the opportunity to lead the digital strategy for many businesses I have worked with.

My Skills

SEO

I have worked on positioning companies both nationally and locally, carrying out the following:

Initial analysis and audit: Reviewing website loading speed, core web vitals, crawlability and indexing (robots.txt, sitemap.xml), URL structure and site architecture, 404 errors, 301/302 redirects, backlink analysis, and user experience, among other things, using tools like SEMrush, Google Speed Insights, Screaming Frog, and Google Search Console.
Resolution of technical errors and website optimization.
Configuration of robots.txt, htaccess, and SEO plugins like RankMath.
Keyword research using tools like SEMrush.
Creation of website architecture.
On-page SEO: Creation of optimized transactional content (service pages) and informational content (blog), header hierarchy, slugs, meta descriptions, image alts, schemas, and interlinking using tools like RankMath, Claude, and DinoRank.
Linkbuilding with the purchase of external links if necessary.
Local SEO by optimizing the Google My Business profile to appear in the local pack.
Content curation.
Detailed analysis and reports of keyword rankings and web traffic evolution using tools like Google Analytics, Search Console, and DinoRank.

Google Ads

I have developed numerous campaigns for companies in different sectors, carrying out the entire campaign creation process:

Keyword Research and Selection with Semrush.
Linking with Google Analytics and conversion tracking with Google Tag Manager.
Definition of KPIs and selection of the type of campaign/campaigns to be carried out.
Creation of ad groups with a common theme or service.
Creation of ads with an excellent score and general campaign optimization above 90%.
Optimization and Adjustments, conducting A/B tests, adjusting bids, reviewing negative keywords, narrowing the audience and ad schedules, and analyzing the performance of key metrics such as CTR, CPC, CPA, or ROI.
Reports and analysis of results to be delivered to the client.

Meta Ads

I have carried out campaigns for companies both on Instagram and Facebook:

Analysis and planning: Competitor analysis in Ad Library and analysis of potential customers.
Set up of the Business Manager.
Implementation of tracking with the Meta Pixel and event configuration.
Audience research and development.
Ad creation: Creation of creative, text, call to action, and A/B testing.
Optimization and adjustments: Of segmentation, budgets, and ads.
Results analysis: Looking at key metrics such as CTR, CPC, or ROI.

Web

I create landing pages, e-commerce sites, and corporate websites.

Design and development of websites and sales landing pages with a careful design, functional, and optimized for conversions and performance.
Extensive knowledge in WordPress.
Extensive knowledge in DNS.
Basic knowledge of HTML and CSS.